L’il Critters™ Vitamins make nutrition fun for kids and easy for parents.

We recognised the age-old problem of getting children to eat enough vegetables to support healthy growth.

We revolutionised the dietary supplement industry with the introduction of delicious GummyVites, an alternative to traditional vitamin pills and tablets.

Since our early days we’ve continued to be the market leader in the field of taste and nutritional technology with a full range of dietary supplements for children under the L’il Critters family of vitamin brands.